IF Y’ALL COULD USE YOUR EYEBALLS PROPERLY AND READ YOU WOULD SEE THAT THE DEVS ARE NOT TRYING TO PROFIT OFF A NATURAL DISSASTER AND THIS HUNT WAS PLANNED BEFORE THE FIRE EVEN STARTED AND HAVE PROVIDED A LINK TO A THREAD WHERE YOU CAN DONATE DIRECTLY TO CHARITIES IN AUSTRALIA DEDICATED TO THE ISSUE
And to those of you complaining about the lack of a LNY hunt: They’ve done them for at least the last two years and from what I’ve been told they weren’t popular. It’s just one year where a mobile game made by a Canada based company isn’t celebrating a Chinese holiday. If they didn’t do a 4th of July hunt & went with Canada Day instead I would be so happy because those have really sucked.
I don't doubt they planned an Australian hunt before the bushfires happened, however, the timing of releasing it is shît. The thing is, DON'T benefit off an actual crisis and make an excuse saying you're "raising awareness" like what awareness? I don't see anything about the bushfires on the actual game until I read the forums. How are you "raising awareness" if your hunt isn't even about what's happening in the country right now but about the country itself? OBVIOUSLY they're keeping all of the profits to themselves while ONLY mentioning about the bushfire in the forums. Do I need to remind you guys that this is a mobile game, not a blog. Nobody is obligated to read the forums so whatever they wrote on the posts honestly don't justify how they're using the bushfire as an excuse to get money from people's sympathy (which is disgusting). Hence, the "awareness" is redundant and months overdue. IF you want to celebrate a country's beauty and profit from it then wait until a more appropriate time to release the hunt. Not when there's a crisis and people are suffering from it.
Also, another thought; I'm sure some Australians are happy, amidst the cringy stereotypes, to finally have a hunt about them which I'm all for but this is honestly a terrible time for the people to celebrate a hunt like this. Yes, we want to remind people how beautiful the country is but what if it only saddens them about what's going on in the country and how it looks like right now? Smoke and dust? Wounded animals and burnt houses? While we think we're doing a good thing, we could just be adding salt to the wound at this point, ATA needs to work on their marketing a little more. Timing is very important. What's happening over there right now is VERY real and nobody should be using it for their own benefit and they should've been more careful with the timing while executing this otherwise very cool hunt. I personally would've been very supportive if they had released the hunt in December when the bushfire was already bad. Now it's just like a little clickbait and the world is supposed to spend on the game to cheer up our Australian friends while all the money's going to the company's pockets. If you still don't see the problem here then maybe you just need to check yourself.
And to your LNY points, you look like you don't spend much on the game and maybe you hang around friends of the same kind to hear reviews like that, but I've been on T100 leaderboards multiple times and I can tell you that those LNY hunts leaderboard were mf wild. Allow me to rephrase myself in case you don't understand it; I meant people thoroughly enjoyed the hunts and were willing to spend money on them. I mean, the LNY hunt before last year's had a Chinese princess with a beautiful red, rosy gown in T100. I still get compliments until today for that avatar so yeah, people did love it.
WHY do you think ATA has 4th of July hunts and not Canada Day? Because they have more Americans in their market than Canadians and Americans spend more on the game than Canadians do. That's been a fact since ages ago. You release products that's more lucrative to your buyers. It's a very basic marketing strategy. If you don't see the link between dropping the LNY hunt for the Australian hunt at this timing while keeping 100% of the proceeds with this example then I'm done with explaining.
I'm seriously sorry to my Australian friends who are going through a hard time and having people be so insensitive about it. We should've had a hunt where we learn to take better care of our environment instead. Please be safe, much love and prayers. x