That's definitely part of it. Right now the App Icon and screenshots are working quite well and continue to bring in tons of new users every day. In addition, unlike in Kingdoms at War the loading screen directly references in-game art (avatars) and so changing the style up would make it inconsistent with the rest of the game. We've got some interesting things we're looking into/working on for you guys, but at this time a new loading screen or App Icon isn't our focus.
I agree with other Robin aka sunny ? It is more exciting to see something new and the app ava cant even be bought anymore
Your voices definitely matter, though at the same time we also have to prioritize things based on our own goals as well. Right now, the icon, screenshots, etc work very well at bringing in new players on their own. It also still reflects the game and avatars so change for change sake isn't he best use of time or resources at the moment. It's not that we won't ever change it, just it's not something on our plate right now.
What is on your plate right now? Maybe some: Bacon, oreos, chips Or maybe you eat healthy like: Grapes, strawberries, granola