Ata hear me out: 10 ec costs $1USD , pink and/or purple names are 2 ec for 24 hours. This is only $0.20. Hypothetically speaking, if someone bought that date everyday for an entire year, thats only $73USD. I think people would pay $5USD a week to choose a name color (Any color except for mod/admin related colors). This ideology is because personally my relationship prefers to have colored names. With this logic, $5USD every week is $260USD every year potential net gains per person.