By rebranding i mean renaming. Since its not going away, changing the theme of the feature will help settle some of the arguements against it. Im all for renaming the feature since its here to stay. And yes, im against the stat bonus as well. I feel the game was much better when we worked for our own stats, stat bonus items, and worked at collecting tuts to stay competitive. Now, mostly all a player needs to do is find a stronger player willing to join in a relationship to make themselves competitive. Ata said this feature will introduce a different strategy to the game. I see no strategy in acquiring a relationship when all that helps is how big of a player can you join up with.