Rouge they have already done one for japan disaster relief (considered a charity I'm pretty sure) and have not done it to others, so because of that you can conclude that they wouldn't be pressured to do one for donating to an aids charity, breast cancer charities are big and popular so that's why people push for it, an it has it's own month and color and other stuff I mean the NFL even wears pink all the way down to the high school level of football (I'm in high school that's how I know lol), all of that is why people push for a breast cancer awareness award and not other charities.
Sorry for long post, I support this thread don't get me wrong.
Blake_S