So, what exactly is the difference of its, it's and its'? its Its shows possession of it. Simple as that! Example: Its face is so ugly! (face "belongs" to it) it's It's is just the contraction of it and is. It's not my fault! (A simple way to check which way is correct is by replacing the it's with it is) Examples: its' e.e There's no such thing. What are you smoking? Examples: Best title ever, eh? How many times am I going to use this picture? Hopefully, many more.. -_- There's your awesome thread, Miggs. ._. I guess this is for Ethan too!