1) ATA releases an update that tons of players get pissed off over (ATA doesn't listen to feedback much anyway when it comes to PimD) 2) Many players stop paying money to ATA, this means they do not buy cats, DN, EC's or anything. 3) ATA releases a Promo in response. This can be a 2x on cat cafe for a week. This can also be a hunt that everyone loves because the avatars look nice and are attainable. So, everyone ends up spending lots of money, filling ATA's wallets because of this 4) Everyone forgets they are unhappy with ATA, they continue spending as they did before the update. Brought to you by someone who has seen this more than several times