Because I always liked the sweet stuff for the taste (I think most people do). But the malt was so much cheaper so that's what I ended up usually buying and in turn it grew on me and now it's my go to haha. ie; 6 pack of Smirnoff ice at 5% a bottle is like $11 but a 40 of malt liquor at 4-7% can be as low as $2 lol